Search Engine Promotion

Also known as search engine optimization (SEO), is the art of getting your website to appear in the search engine results when the user types in a certain keyword or key phrase.

Website Promotion

This section covers many of the different promotional techniques that are not discussed in the previous categories. Topics include display advertising, social media marketing, web analytics, and email marketing.

Affiliate Program

Affiliate marketing is a commission-based sales program. You as the affiliate marketer make a set commission for every lead, sale, or sign-up that you generate. Most often affiliate marketing is associated with PPC marketing as the primary method of driving traffic.